Imke Erasmus

Background

About Imke Erasmus

Multi-faceted senior management professional with a solid entrepreneurial flair, Imke Erasmus leverages demonstrated high-level leadership, vision, and business acumen gleaned over a progressive 19-year career within the medical device industry, directing the development and ongoing profitability of organisations. Starting her career as a Sales Representative, Imke built a track record of success in undertaking unfamiliar, challenging opportunities that have significantly advanced her career. After being head-hunted by the start-up Ethitech Health Innovation in 2015, she exited the more prominent medical device arena to join this company of five employees. Tasked with establishing the firm within the market, Imke leveraged her adaptability and resilience to build the business from the ground up. Over the past seven years, Imke has grown the business to a ZAR 100 million turnover, building its own distinct brand identity and reputation, separate from the well-known products it has imported and sold. Her versatility has enabled her to take on total value chain responsibility for planning and promoting the strategic growth of the Point-of-Care and Diabetes Divisions of Ethtitech Health Innovation and now VitalAire Diabetes. Expanding her knowledge of the related customer and market segmentation, Imke is further fluent in managing sales consultants and engaging in new business development by delivering bespoke solutions to potential customers, including patients, healthcare professionals, and funders. She is highly competent in ensuring future business growth. With broad and progressive hands-on management experience and solid leadership skills, Imke retains a passion for and ability to drive ownership, accountability, and responsibility among a diverse team - while fostering an environment of continuous improvement and a positive and energetic workplace.[Kindly be advised, further details available upon request (Comprehensive CV)].