Imran Jilani

Background

About Imran Jilani

Senior-level Data & Strategy Director with 10+ years of experience leading high-performing teams and leveraging data-driven insights to drive business decisions and growth at industry giants such as Snap, Meta, and Google. Adept at transforming complex data into actionable strategies, I have consistently achieved improvements in advertising performance and increased revenue through advanced analytics, machine learning, and statistical modeling.Highly experienced across automotive, gaming and entertainment verticals, managing cross-functional teams spanning ML, Engineering, Product, Marketing, and Design, while effectively liaising with executive leadership across multiple regions.I am passionate about utilizing quantitative insights to build scalable products & solutions, drive sustainable growth, and transform digital experiences.At TikTokResponsibilities: 0-1 developed and executed a measurement product to address CTA/VTA measurement challenges. Led cross functional team that integrated product, marketing, and engineering teams to drive automation and optimization.Accomplishments: Increased product adoption by 150% and increased adopted advertiser investment by over 20% through onboarding and GTM improvements.At SnapResponsibilities: Led the development of marketing science initiatives to guide campaign strategy and customer segmentation.Accomplishments: Elevated CTR by 30% and improved user retention by 18% QoQ, directly contributing to over $20M in revenue enhancements.At MetaResponsibilities: Directed multi-touch attribution and experimentation frameworks for key DTC media campaigns.Accomplishments: Boosted client revenue by 30% and established a cinematic/streaming measurement framework that increased user engagement by 28%.At GoogleResponsibilities: Set the long-term product strategy and led global teams in optimizing measurement solutions.Accomplishments: Drove a 60% increase in product adoption within EMEA and achieved 15% growth in client engagement through tailored, data-driven initiatives.