Inbal Chen

Background

About Inbal Chen

With over 20 years in private, corporate and startup frameworks across industries around the globe, from big pharma and leading academic institutions to the largest national mass media bodies and key government offices - I have time and again boosted employee performance and business results by curating messages that crack users’ behaviors and tap into their needs. Enhancing operational efficiency, I drive organizational success by utilizing bottom-up - top-down communication strategies - enabling management and employees to secure transparency as a solid pillar for business development and growth. Trust-based communications in matrixed organizations I maintain a wide perspective when dealing with multi-stakeholder communications. During the last couple of years, I improved adherence to the global communications strategy in a multicultural organization. Doing so, I enhanced brand awareness repeatedly - ultimately improving retention of high performers while strengthening the organizational appeal, and attracting new talents that have joined us. Cross-sector integrations From public policy to internal and corporate communications - I serve as a bridge and an integrator across multiple domains. Knowing (at times even just a little) about many things enables me to successfully work cross-functionally - engaging outbound and inbound peers from product, R&D, creative, marketing, customer service, quality control, and design teams - for shared action. I continuously study the ins and outs of my market, the data, and the technology, creating value from integrations of insights generated in light of user needs. Brand is what people say about us when we’re not in the room. But it’s also what employees feel towards their organization and how clients and users react to companies’ offerings. Communication is our key to success. Always.