Indira Yuste
Head of Product Marketing & Product Manager at Sprintcrowd
Based in Stockholm, Sweden
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Seniority
Other
Department
Other
Location
Stockholm
Industry
Wellness and Fitness Services
Company size
9
Contact information
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i•••••••@sprintcrowd.com
Phone
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Background
About Indira Yuste
https://indira-yuste.lovable.app/ Accomplished product marketing leader with over a decade of experience in B2B/B2C SaaS and media sectors. Currently spearheading go-to-market strategies at Sprintcrowd, a well-being technology platform, with a focus on positioning, messaging, pricing, and launch planning. Skilled in demand generation, CRM lifecycle marketing, and sales enablement, enabling teams to better articulate value propositions and target customers effectively. Adept at collaborating with product and engineering teams on discovery, MVP definition, and roadmap planning, applying customer insights and JTBD frameworks to drive product-market fit. Passionate about integrating marketing strategies to support product launches and growth initiatives while aligning cross-functional stakeholders. Committed to leveraging behavioural research and data-driven approaches to connect products with user needs and market opportunities effectively.
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