Indrajit Roy

Background

About Indrajit Roy

Having more than 17 years of overall experience is Sales & Marketing have handled leaderships positions for start-ups like Paisool – an Infinity+ Beyond Technology Pvt. Ltd as one of the Founding Members and propelled a growth of USD 15 Mn. Prior to Paisool deputed at Pan India Food Solutions Pvt. Ltd (a Future Group subsidiary) was responsible for managing the Brand & Marketing Communications division for two portfolios namely ‘The Coffee Bean & Tea Leaf’ a Los Angeles based coffee shop chain brand and ‘Gelato Italiano’ a frozen dessert of Italian origin. Having started off as a Business Development & Activation Executive for Pureit® brand of Hindustan Unilever Limited (HUL) served two sales channels – Direct-To-Home (DTH) and General Trade (GT). As a proven marketing professional. Profile Highlights: ** Successfully completed activation of over 1000+ mom-and-pop stores within Bengaluru to drive Paisool’s revenue to USD 15 Mn ** Synergized and developed marketing strategies for ‘The Coffee Bean & Tea Leaf’ and ‘Gelato Italiano’ by launching 150 standalone outlets across Mumbai Pune Delhi Bangalore Hyderabad Chennai and Kolkata ** Spear-headed HUL’s Pureit® brand across new markets in eastern Madhya Pradesh for Bhopal Gwalior Jabalpur Sagar and Satna