Indranil Lahiri

Background

About Indranil Lahiri

With over 16 years of experience spanning multiple industries, I’ve had the privilege of shaping some of the most iconic brands—Shoppers Stop, Pidilite, Viagra, and JK Cement, to name a few. As the former Brand and Digital Head, I spearheaded award-winning campaigns, earned recognition as Digital Marketer of the Year (2022), and even saw one of my campaigns featured as a Google India case study. My journey has spanned across various industries, be it B2C or B2B, equipping me with real-world knowledge and methodologies to tackle any brand challenge.Today, as an independent brand consultant, I collaborate with early and growth-stage startups to craft brands that authentic and built to last. My expertise lies in:• Brand Positioning: Defining what makes your brand truly stand out.• Consumer Insight: Uncovering what your audience wants before they do.• Communication & Media Strategy: Crafting messages that matter and choosing channels that deliver.• Digital & Performance Marketing: Designing and executing roadmap for full-funnel growth• Integrated Marketing: Building cohesive campaigns across channels, from influencer marketing to BTL activations.• AI: Recommending tools to automate, accelerate, and amplify brand growth strategiesIf your brand is ready to stand out, scale up, and make an impact, let’s connect.Awards & Recognition:• Real Estate & Building Materials: KALIEDO AWARDS-GOLD: Best campaign• Content Excellence: KALIEDO AWARDS-SILVER: Best Use of Content• Festive Campaigns: DG+ AWARDS-GOLD: Best Festive Campaign• Social Media Marketing: FOXGLOVE AWARDS: Best Social Media campaign• AFAQS Marketing Excellence: Use of Social Media & Technology• Digital Marketing Achievement: ZEE NATIONAL ACHIEVER in Digital Marketing• Healthcare Sector Campaign: DG+ AWARDS-SILVER: Best Campaign in Healthcare Sector• Brand Recognition: SUPERBRAND ’22 & "21• SABRE APAC Awards 2021