Indu Ganesh

Background

About Indu Ganesh

Currently building Doora, an outdoor gear brand rooted in adventure, performance, and conscious design. Previously, I’ve gained over 12 years of experience in Marketing & Communication, Brand Strategy, Creative Content, and Trend Forecasting — helping brands understand markets and consumer cultures, turning ideas into reality, and scaling them across local and international markets. PROFESSIONAL HIGHLIGHTS & EXPERTISE i. Creative Marketing & Communication, and Content Strategy to help brands ‘speak’ to today’s consumers in the ever-evolving local, global, and online marketplace. ii. Editorial content creation and research for trend-forecasting publications & editorial books by decoding underground cultures, emerging shifts in society, and consumer attitudes into applicable design directions and brand strategy. Copywriting in arts & culture, design, sustainability, and fashion; conducting interviews with emerging artists and experts for editorial platforms, magazines, and luxury trend books across web and social media. iv. Research and documentation of traditional artisanal crafts of local artisans and indigenous tribes across India — bringing awareness locally and globally, conserving cultural heritage, and fostering brand collaborations to support traditional skills and the handmade economy. v. Lived and worked across Italy, USA, Argentina, Spain, Berlin, Poland, and France over the last 8 years, gaining deep insight into global industry practices and building strong networks and communication skills.