Ines Graca

Background

About Ines Graca

I’m a self-driven and reliable category management professional with a strong history of success developing brand marketing campaigns and product launch strategies across multiple categories to maximize visibility and sales revenue. Over the years, I’ve proven my ability to ensure sales optimization, negotiate favorable vendor agreements, streamline inventory, analyze consumer behavior, and facilitate promotional activities. My expertise involves all aspects of buying and category management, including product positioning and launch strategy, digital marketing initiatives, data analytics, budget management, brand awareness efforts, merchandising, demand forecasting, process improvement, omni sales, as well as E-commerce and Brick & Mortar channels. As a highly dedicated and creative manager, I know how to create data-driven strategies, synergize team effort, and deliver outstanding shopping experience in collaboration with cross-functional teams in a fast-paced retail environment. I’m committed to driving customer satisfaction to ensure sustainable growth in category sales and profitability. I excel at building a high-performance team culture with an innovation-driven mindset, in addition to possessing the talent for nurturing long-lasting relationships with diverse stakeholders to identify growth opportunities. Please feel free to contact me at inesg@rogers.com with any thoughts or questions about my work. I’m always eager to add professional connections and excited to explore new opportunities.