Ines Lorenz

Background

About Ines Lorenz

At Solace, strategic marketing and demand generation are at the heart of our team’s approach to expanding brand awareness in the EMEA region. Over seven years, we've developed campaigns that not only align with business objectives but also significantly contribute to the sales pipeline. Our efforts have been instrumental in increasing lead conversion rates, meeting revenue targets, and enhancing our brand presence.Collaboration is key; working with external vendors and building strong partner channels has enabled us to deliver successful marketing events and webinars. My role involves synthesizing market data to inform decisions, ensuring our strategies are data-driven and results-oriented. With a commitment to innovation and cross-functional teamwork, we strive to stay ahead in the dynamic field of strategic marketing.