Ines Luehmann
Head of Communication & Marketing at Irs Group
Based in Hamburg, Germany
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Seniority
Director
Department
Advertising & Marketing
Location
Hamburg
Industry
Motor Vehicle Manufacturing
Company size
191
Contact information
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i•••••••@irs-group.com
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Background
About Ines Luehmann
I am marketing manager and team leader with extensive experience in the development and implementation of successful digital marketing strategies, especially in the technology-oriented and B2B environment. Campaign conception and realisation: Track record of increasing website traffic, lead generation and sales Digital marketing expertise: Extensive knowledge in all areas of digital marketing, including SEO, PPC, email marketing, social media and content marketing. Agency management: Selection of marketing agencies; briefing, annual planning and performance review. Technical understanding: Affinity and deep understanding of products in the medical technology environment and competent collaboration with IT-department. Team leadership: More than 7 years of experience in the cooperative management of 4 employees, building and leading a hybrid team with an open team culture and high efficiency, budget responsibility: 1mio € Internationality: In-depth understanding of communication in international organisations, high empathy for cultural characteristics, especially in the EMEA region
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