Ineta Karels

Background

About Ineta Karels

Welcome to my Profile! I'm a UI/UX designer with a graphic design background, and I'm skilled at user-centric design processes as well as developing harmonious, clear, and modern design solutions to specific users' needs and goals. As a creative person with extensive work experience, I enjoy working in a variety of fields. With qualitative and quantitative research and analytical skills, I can incisively investigate users' pain points and devise creative solutions for designing user experiences. I've worked on a quite a few projects, creating brand identities for both individual companies and government projects. Due to my experience, I am aware of every step in the process of creating the final product to meet the needs and requirements of the customer. My tenure as a magazine editor in magazine production only adds to my understanding of good design and its customers' needs. I've also gained experience working with other teams such as IT, marketing, ad agencies, and various other departments involved. As a Brand & Design Marketing Specialist at an airline, I developed and implemented their visual strategy. I learned marketing fundamentals, which enabled me to analyze and evaluate various products in their respective markets. My multifaceted background allows me to use a comprehensive creative problem-solving process to design a successful app or web product that is useful and easy to interact with. My key skills include: • Research - Competitor Analysis, User Interviews • User stories • Create Personas / User Journey • User Flows • Usability Testing • User Testing - Preference, A/B, Usability • Wireframes - Low, Mid, and High Fidelity • Prototyping • Logo Design and Branding • Icon Design • Style Guides • Typography & Colour Theory • Figma, Miro, Adobe XD, Photoshop, Illustrator, Lightroom • Photography Are you interested in working with me? You can contact me through email ineta.karels@gmail.com Here you can see my current projects: https://inetakarels.squarespace.com