Ingrid Geertsema

Background

About Ingrid Geertsema

Vegan hospitality consultant, nutrition coach, and travel specialist with a passion for helping South Africa’s tourism and hospitality industry evolve towards a more sustainable, planet-supporting future, while boosting profitability by tapping into the rapidly growing vegan and flexitarian markets. Drawing on over 25 years of experience in African travel and guest experience design, I bring together my love for food, people, and the planet to create practical, forward-thinking solutions for hotels, lodges, and restaurants. Whether I'm guiding chefs to craft greener menus or helping owners future-proof their operations, I approach every project with curiosity, compassion, and a dash of Dutch practicality. My vision is a big one: A global Plant Based Treaty to be signed and implemented South Africa leading as the most plant-forward tourism destination in the world South Africa leading towards a just, sustainable, climate-resilient, healthy and compassionate future, in which Africa's best practices of connecting people to Nature, land and food are integrated Creating a global network of plant-forward accommodations committed to sustainable and compassionate hospitality My mission is to help integrate a South African Plant Based Food Strategy and empower forward-thinking hospitality establishments in South Africa to successfully and profitably tap into the growing earth-conscious and flexitarian travel market with customized and sustainability-focused, plant-forward strategies.