Ingrid Mendes

Background

About Ingrid Mendes

I am a Marketing professional with over 5 years of experience in the consumer goods sector, working with planning, execution, and project management that blend strategy, creativity, and consistency. Currently at Melitta, I lead projects ranging from portfolio innovation and packaging revamp to brand activations and strategic positioning. Throughout my journey, I’ve developed strong expertise in organizing and overseeing corporate events, managing everything from strategic alignment to production details. I also have solid experience in briefing management, agency relationships, and leading end-to-end creative deliveries — from concept to post-event. I am passionate about connecting brands and people through authentic storytelling, and I believe in the power of communication to create real value. Turning data into decisions, managing execution without losing sight of the strategic angle, and keeping the brand's essence alive in every action is what drives my work.