Ingrid Sirois
VP Brand Marketing & Growth at Foehn Clothing Inc
Based in Quebec City, Canada
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Seniority
Other
Department
Other
Location
Quebec City
Industry
Apparel and Fashion
Company size
3
Contact information
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i•••••••@wearfoehn.com
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Background
About Ingrid Sirois
An accomplished brand marketing leader with over 20 years of experience in leading global brand strategy, market expansion, and integrated campaigns for top sports, outdoor, and technical brands. Known for delivering impactful brand positioning, driving awareness and engagement, and fostering cross-functional collaboration to bring innovative brand stories to life. A proven leader skilled in coaching high-performance teams, aligning global strategic plans across regions, and driving sustained brand growth. In my most recent chapter as a visionary entrepreneur, I gained a unique business perspective that sets me apart. I built FOEHN from the ground up, turning an idea into reality. Leading all aspects of brand strategy, market entry, and growth, I positioned FOEHN as a disruptive force in the technical apparel market. I created a consistent brand vision across all brand touch points and led cross-functional teams in marketing, design, sales, and creative, ensuring alignment in brand messaging and go-to-market strategies. My holistic business experience has defined and empowered my ability to make strategic, well-rounded decisions that drive sustainable growth and long-term brand equity. CORE COMPETENCIES • Communications & PR •Visionary entrepreneur, founder of a globally distributed brand, ability to propel ideas into reality • Strategic Brand Development & Positioning • Omnichannel Brand Marketing & Full-Funnel Campaign Execution • Leadership & Team Development in Fast-Paced Environments • High-Impact Brand Activations & Experiential Marketing • Global Go-to-Market (GTM) Strategy & Cross-Functional Alignment • Strong Influential Leadership & Stakeholder Management • Budget & Financial Planning
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