Inigo Ojer

Background

About Inigo Ojer

I am a seasoned business professional with extensive experience in the CPG industry. Throughout my career, I have worked for major corporations such as Nestlé and Coca Cola, as well as for startups like JBS Trading LLC. In all my previous roles, I have a proven track record of increasing sales, market share, and profitability. My journey in the Marketing and Sales began in 2004 when I worked as a Consumer Marketing Manager at Nestlé. During this time, I led the revival of the culinary and cream business, increasing its volume and profitability. Later, as the Country Manager for Nestlé Purina PetCare, I led the team overall and launched the first super-premium brand manufactured in Venezuela, achieving a 20% growth in EBITDA. As the Regional Director of Specialized Pet for Purina in St Louis MO, I developed a new business model for the specialized pet channel in the region. I implemented the Catalyst project to identify opportunities and create differentiation from the competition, achieving positive results in Chile and Colombia, and making Brazil the exclusive leader of the channel. Overall, I increased focus on the specialized pet business model, leading to a 60% growth in the channel in Purina Latam and making it the fastest growing channel in the region. In addition to my experience in the CPG and pet food industry, I also worked at Coca Cola, I achieved an alliance with a regional beer and launched and distributed the first clear and light bottled beer in the market, leading their main competitor in that segment. Additionally, I developed the fountain business and achieved a 78% increase in the number of refrigerated fountains and a 200% increase in the sale of syrup concentrates. After my experience at Purina, I joined JBS Trading LLC as Business Director and Partner, where I managed sales and business supply responsibility of a $2 million business. I also developed the company structure and territories and acted as an intermediary and distributor for several brands in South Florida. Furthermore, I was the co-manufacturer of the corporate food and beverage brand, and I led the development of new businesses. Overall, I am a highly qualified candidate for any position in the CPG and Pet Food industry. I am passionate about improving the health and well-being through high-quality nutrition and innovative products, and I believe I can make a valuable contribution to any company in this industry.