Ipsa Sharma

Background

About Ipsa Sharma

As a Programmatic Media Strategist with over 5 years of experience, I specialize in media optimization, digital marketing, and programmatic advertising, delivering impactful campaigns across diverse industries. I thrive on creating data-driven strategies that align with client objectives and foster measurable results and am proficient in leading platforms like DV360, Amazon DSP, The Trade Desk, and Teads Ads Manager. With a proven track record of working with global brands like Subway, Ikea, Mastercard, and Pandora, I excel in campaign planning, execution, and optimization, while building strong relationships with stakeholders to ensure seamless delivery. My ability to analyze performance metrics and translate insights into actionable solutions has consistently driven success in high-pressure environments. TECHNICAL SKILLS: • Programmatic Platforms: DV360, The Trade Desk (TTD), Amazon DSP, Teads Ads Manager, GumGum. • Marketing and Designing: Adobe Suite, Sketch, Figma, InVision, Procreate, Adobe Creative Suite, Autodesk 3DS Max, Unity, Final Cut Pro etc. • Prototyping and Planning: MS Office, Micro-Board, Flow maps, Hootsuite, HubSpot. • Data Analysis Tools: Google Analytics, Microsoft Excel, HubSpot, Hootsuite. • Other tools and applications: Canva and Salesforce. • Web Development: HTML/CSS, WordPress, Visual Studio • Operating Systems: Windows, Mac OS