Ira Krawitz

Background

About Ira Krawitz

Senior Marketing and Communications professional with exceptional managerial background in a wide range of academic, business, and agency settings. Proven success in meeting communications and marketing objectives while driving institutions and companies to exceed key objectives. Expertise in all aspects of communications, public relations, promotion, strategic planning, market research, website management, market research, branding and crisis communications. Effective use of integrated marketing with prudent mix of traditional, social and web-based promotion and communications. Extensive international experience. Served as Senior Vice President - Global Marketing for the international media company, PR Newswire. Prior to City College, served as marketing consultant for a range of start-ups and established companies in the U.S, Europe and Scandinavia. Key Accomplishments:* Engaging all departments, divisions and schools to ascertain their individual requirements while leading a unifying rebranding effort throughout the college in conjunction with the Office of the President. Unwavering supporter of the historical mandate of the College in strengthening its ties with the local community and diverse student population.* • Played a pivotal role in turning a $35M US-based, single product company into a $200M multinational, diversified, industry leader. • Branded and positioned a global consortium of divisions into a unified, cohesive corporation with a singular message effectively conveyed to all internal and external constituents. • Energetically managed a growing marketing group that researched, designed and implemented regional and national programs utilizing all promotional and media tactics to propel sales growth to new heights for 10 consecutive years. Specialties: Propelling Sales Success in Highly Competitive Environments. Communications/Marketing Programs - Communications Strategy - Branding - Negotiating Affiliate Partnerships - Successfully Balancing Institution-wide Requirements with Departmental Objectives