Ira McCray

Background

About Ira McCray

Creative professional with over 10 years of web management experience coupled with an entrepreneurial spirit and vast experience leading cross functional teams, designing, developing and managing corporate internet and intranets. My current role involves the following responsibilities: • Devising strategies to drive online traffic to the company website. • Tracking conversion rates and making improvements to the website. • Developing and managing digital marketing campaigns • Utilizing a range of techniques including paid search, SEO and PPC. • Overseeing the social media strategy for the company. • Managing online brand and product campaigns to raise brand awareness. • Managing the redesign of the company website. • Improving the usability, design, content and conversion of the company website • Responsibility for planning and budgetary control of all digital marketing • Evaluating customer research, market conditions and competitor data. • Review new technologies and keep the company at the forefront of developments in digital marketing. In addition, I also have experience with UX design, Visual Design, Front-End Development (HTML, CSS, JavaScript & JQuery) and custom application development using PHP/MySQL. Specialties: branding and identity