Ira Nabatalieva

Background

About Ira Nabatalieva

I am a product/program management leader with extensive experience in driving revenue for global organizations by delivering large-scale transformational initiatives, Big Data applications and targeted go-to-market strategies. I have proven ability of leading agile teams and building scalable products which deliver real value and provide actionable solutions. I am also known as an innovative strategy consultant, proactive change agent and trusted business partner, successful in managing high profile, cross-functional initiatives. AREAS OF EXPERTISE: • Stakeholder Relations • Product Ownership • Big Data Strategy • Strategy Consulting • Project/Program Management • Risk Management • Change Management KEY ACHIEVEMENTS: Scalable Product Delivery: Transformed and centralized global customer marking data from multiple legacy platforms into a single big data product across different lines of business. Reduced maintenance and operational costs by ~$2M. Stakeholder Relations: Successfully managed American Express marketing organization product investment portfolio of $8M by partnering with senior business leaders on key objectives, prioritization decisions and deliverables. Delivered 12 initiatives focused on transformation of marketing campaign design and delivery capabilities, driving ~$2M in savings and ~$60M in revenue. Project Management: Led marketing personalization program focused on delivering timely and relevant customer data to Amex Customer Care specialists, resulting in $470M in incremental billings. Was responsible for developing program vision, strategy, roadmaps, translation of requirements across 10 product teams for both commercial and consumer functions. Data Strategy: Transformed the way American Express interacts with its customers by creating comprehensive dataset of cross-channel customer interactions; assessed data inventory across 24 different sources, developed strategy for data linkages, integrated new dataset with 9 marketing applications.