Ireene Caberto

Background

About Ireene Caberto

Sales and Marketing Communications Specialist Marcom professional with more than 10 years of experience in the field of advertising, corporate marketing and internal communication. 7 years’ experience in Market Research. Has spearhead research studies involving understanding target market thru qualitative and quantitative methodology. As a Sales professional, delivered increase in Sales Performance between 10 to 25%. Through well-designed Sales Strategy, orchestrated executions and monitoring. Respected leader of creative teams, multimedia divisions and corporate communications departments. Conceptualize and orchestrate marketing campaigns that effectively reinforce and build brand images. Expert in the technical, conceptual and content development of sales-driving collateral. Proven ability to drive record-high marketing campaign response rates and execute successful product launches.