Irene Lui

Background

About Irene Lui

Seasoned public relations professional in the travel industry, with a particular focus in the cruise industry. Currently responsible for global public relations and communications for Seabourn. Key specialties include media relations, press trips, influencer marketing, social media strategy and communications, executive communications. I've been involved in more than a dozen new ship launches, as well as numerous new product launches and offerings. Over the years, I've established many relationships with writers and editors, and also started the influencer marketing program at Seabourn, which consists of dozens of collaborations and partnerships with content creators who specialize in travel and ultra-luxury lifestyle. Additional experience includes special events, TV and photo production coordination, writing and editing, crisis management, brand marketing and more.