Irina Woelfle

Background

About Irina Woelfle

Irina Woelfle is the founder of IWPR Group, a boutique public relations and marketing firm where she works with clients in the art, architecture, real estate, placemaking, and lifestyle sectors.Her approach is informed by a long career in marketing and communications that began in New York at Allen & Company, the influential media and technology-focused investment bank which hosts the annual Sun Valley Conference where the biggest deals in Hollywood, media and technology are often made before hitting the national media. It was through her early involvement in orchestrating this high-profile event that Irina discovered her passion for the nuanced intersection of marketing, communications and journalism.This foundational experience was enriched by public relations and editorial roles at Random House, The Paris Review, and Condé Nast (Vanity Fair and The New Yorker) magazines, where she trained under journalism and literary greats Sir Harold Evans, Tina Brown and George Plimpton.Brand-building and public relations roles at iconic global brands Polo Ralph Lauren and Giorgio Armani, along with her work to create best-selling authors with high-profile social and media events, refined her understanding of brand building and positioning.Additionally, Irina is the co-founder of Let's Talk Vero where she actively fosters meaningful dialogue and collaborative problem-solving around critical issues facing the City of Vero Beach. Her dedication to Vero Beach is also evident in Vero Minute a platform she co-created to chronicle the area's unique lifestyle, history, events and the inspiring work of its non-profits and residents.