Iris Argueta

Background

About Iris Argueta

I am a bilingual multimedia communications strategist, lifestyle storyteller, and broadcast journalist with 20+ years of experience shaping narratives and scaling campaigns across government, nonprofit, international development, media, and corporate sectors. I specialize in developing multilingual, multichannel strategies that drive visibility, protect brand reputation, and connect with diverse audiences in high-profile, high-impact environments. Highlights: As Director of Communications and Public Relations at ADRA International, I drove global media outreach, crisis communications, executive visibility, and digital strategy for a humanitarian network active in 120+ countries. In just 18 months, I achieved a 35% increase in digital engagement and secured more than 150 global media placements. Appointed by the Obama Administration as Deputy Assistant Administrator and Senior Advisor for Strategic Communications at the U.S. Small Business Administration (SBA), I launched the agency’s first Spanish-language digital platform, expanded multicultural outreach, and led national media campaigns that helped enroll over small businesses in ACA coverage and generated millions of media impressions. My roots are in journalism—anchoring, hosting, reporting, and producing for outlets such as NewsChannel 8, Univision, Hope Channel International, and CNN World Report. As a lifestyle storyteller, I’ve always believed in the power of narrative to inform, inspire, and build community. I now blend newsroom agility with strategic vision to drive communications that move missions forward. Throughout my career, I’ve managed multimillion-dollar communications portfolios, served as a spokesperson during global humanitarian crises, and built trust with stakeholders in the U.S. and abroad, including through work with the Inter-American Development Bank (IDB) and other multilateral institutions. I thrive at the intersection of media, mission, and messaging—leveraging my on-air experience to engage audiences, guide executives, mentor talent, and lead global communications with impact and integrity Core Expertise: • Executive & Crisis Communications • Global Media Relations & Stakeholder Engagement • Multilingual Strategy (English & Spanish) • Lifestyle & Community-Focused Storytelling • Multichannel Content (Paid, Earned, Owned Media) • Public Affairs & Multicultural Outreach • Social Media Strategy & Digital Engagement • Field & Remote Media Production • Team Leadership & Mentorship Looking for a results-driven communicator and storyteller? Let’s connect.