Iris Brouwer
General Manager at Moco Museum
Based in Barcelona, Spain
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Seniority
Director
Department
Operations
Location
Barcelona
Industry
Museums; Historical Sites; and Zoos
Company size
106
Contact information
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i•••••••@mocomuseum.com
Phone
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Background
About Iris Brouwer
With over 25 years of experience across diverse roles, I have built a strong foundation in general management, marketing, and business development. As the General Manager of Moco Museum in Barcelona since August 2021, I played a key role in launching the museum by hiring the management team and overseeing day-to-day operations, including commercial and marketing activities. I manage a team of 60 staff, ensuring efficient operations and strategic growth. Additionally, I have extensive experience in higher education as a lecturer in Social Media, Internet Marketing, and Strategic Planning at institutions like Zuyd University, Institut Paul Bocuse, and EADA Business School. I have also contributed to the hospitality industry as a Partner at Verum Hotel Development and served as the Director of Destination Marketing at THR, where I developed marketing strategies for major tourist destinations in Europe. My expertise spans P&L management, sales, team leadership, and strategic vision, enabling me to deliver impactful results in every role.
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