Iris Harpaz

Background

About Iris Harpaz

Results-driven Marketing Communications & Brand Manager with extensive experience in B2B marketing, product positioning, and global brand strategy. With a strong background in marketing communications (MarCom), product marketing, and brand management, I specialize in crafting compelling messaging, developing strategic campaigns, and driving market growth across industrial, agricultural, irrigation, and telecom sectors. Expertise in: Marketing Strategy & Brand Positioning – Building and executing impactful go-to-market (GTM) strategies. Digital & Traditional Marketing – Managing cross-channel campaigns, content marketing, and social media. Event & Trade Show Management – Leading high-impact exhibitions and industry events to enhance brand presence. Product & Market Analysis – Identifying market trends, competitive positioning, and customer insights. International Business & Export Marketing – Managing key accounts, distributors, and global partnerships. Passionate about blending creativity with data-driven insights to enhance brand recognition and maximize marketing impact. Adept at leading cross-functional teams, collaborating with designers, engineers, and sales teams to bring marketing visions to life. Always eager to explore new opportunities, build strong business relationships, and drive meaningful marketing success. Let’s connect!