Iris Lian
China E-commerce Marketplace Lead at Lovisa Pty Ltd
Based in Shenzhen, China
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Seniority
Director
Department
Operations
Location
Shenzhen
Industry
Retail
Company size
3.5K
Contact information
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i•••••••@lovisa.com
Phone
5 credits+86 ••• •••• ••••
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Background
About Iris Lian
With 8+ years of experience in global e-commerce and 4+ years specializing in China’s top marketplaces, I have successfully launched and scaled brands across Tmall, JD, Pinduoduo, WeChat, Douyin, and RedNote. My expertise includes: China Market Entry & Expansion – Helping brands establish a strong presence in the Chinese e-commerce ecosystem. E-commerce & Marketplace Management – Overseeing end-to-end operations, from storefront optimization to cross-border logistics. Social Media & Influencer Marketing – Crafting compelling brand narratives through KOL collaborations and live-streaming campaigns. Growth & Performance Marketing – Utilizing data-driven strategies to maximize engagement, retention, and conversion. Cross-Functional Leadership – Managing teams and driving large-scale digital initiatives.
Decision-makers
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