Iris Lin

Background

About Iris Lin

Nothing is more powerful than a well-told story. Over the past 6 years, I’ve built brand experiences that connect emotionally and drive results across digital campaigns, live events, social media, video, mobile apps, and experiential activations. My work spans niche early-stage startups to global brands, with a focus on turning values-driven missions into clear, consistent, and compelling narratives. As a brand marketing strategist, I bring a unique blend of creative vision and gritty flexibility. I'm skilled in campaign development, influencer partnerships, cross-functional coordination, and live event execution. I’ve led product launches, brand repositions, and growth initiatives that have increased engagement, expanded audiences, and built community. I thrive in collaborative environments and bring empathy, mediation skills, and a bias toward thoughtful execution in every project.