Iris Rossi
International Marketing Manager at Burris Company, Inc
Based in Urbino, Italy
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Seniority
Manager
Department
Advertising & Marketing
Location
Urbino
Industry
Sporting Goods Manufacturing
Company size
71
Contact information
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i•••••••@burrisoptics.com
Phone
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Background
About Iris Rossi
Over 10 years of experience in marketing and sales across B2B and B2C sectors, with a focus on building strategies that align brand positioning, digital content, and sales goals. I design and implement omnichannel marketing plans to support visibility, lead generation, and commercial effectiveness. My career path includes both structured corporate environments and hands-on experience managing a family-owned restaurant. This dual perspective enhanced my understanding of customer needs, operational efficiency, and team dynamics. With a background in marketing and economics, and an MBA in strategic management, I combine analytical thinking with a practical mindset to deliver results. I’m comfortable working across markets (Italy, Germany, USA) and aligning teams around common KPIs. Key skills: Strategic Marketing, Brand Positioning, Sales Support, CRM, Digital Content, Social Media, Analytics, WordPress, Salesforce, MailChimp, Hootsuite, JDE Oracle.
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