Iris Schmutz

Background

About Iris Schmutz

I started working in the field of pricing in 2014 when I started researching pricing models at the University of Tübingen. Afterwards I continued focusing market research and data analytics, which resulted in a co-op project with Bosch (development of a competition pricing tool within the scope of Statistical Pricing Analytics for Bosch eBike Systems). As a doctoral student at the Institute of Marketing (HSG) I researched mechanisms and behaviors in price decision making. With a vivid panel of pricing managers this research was able to contribute to pricing theory and practice. I was also in charge of the journal “Marketing Review St.Gallen”, conducted Executive Study Trips and co-organized executive workshops in the Bench Learning Program “Best Practice in Marketing”. Today I am working in price management for Hilti advising the board in strategic pricing decisions as well as training our staff in fair pricing behavior. I count market research, statistical software programming, information-driven pricing, project management and mediation in intercultural contexts to my core competences. Furthermore, I always worked and studied in a trilingual setting (fluent in English, Italian and German). My specialties- information processes - information economics - process management - project management - price setting - pricing organization - pricing culture - pricing capabilities - management - marketing management - process optimazation - pricing analytics - competitive price monitoring - mediating - market research - marketing research - marketing models - statistical models in marketing - trilingual (English, Italian, German)- intercultural communication - organizing workshops and executive education - mediation - Economics - Social Sciences - international cooperation