Iris Yen-Kastoff

Background

About Iris Yen-Kastoff

Do good through great work. I believe in pursuing the change I care about most in the world through transformative work. I find purpose in deeply understanding the intersection of consumer needs, business opportunities, and social impact by leading research and strategy grounded in curiosity and empathy.When am I at my best? I thrive when decoding complex data into simple, tangible strategic shifts that drive forward progress—for consumers, for the organization, and for society. I love collecting dots and creatively connecting them to uncover new insights, weaving art and science into an impactful story that sparks change.What is my proudest accomplishment? I spearheaded groundbreaking research on gender equity and sport that ignited enterprise-wide strategic change at Nike, which ultimately reimagined a world of sport for girls and women. Always anchored by values: courageous contribution and fierce compassion.My areas of expertise include:_Qualitative and Quantitative Market Research Management_Consumer Insights Analysis and Synthesis_Building Research Presentations into Innovative Formats_Leading Research Socialization and Corporate Strategic Integration_Cross-Functional Stakeholder and Vendor Partnership_Brand and Product Marketing Strategy and Execution_Brand Strategy and Change Model DevelopmentLet's chat about the change we can create together.