Iryna Kepych

Background

About Iryna Kepych

Experienced Digital Marketing Leader | Strategist | Creative Thinker As a digital strategist with a passion for innovation, I excel in uncovering customer insights and driving groundbreaking cross-media campaigns. With expertise in digital strategy, marketing, media, and branding, I uncover the necessary insights to optimize performance across all digital channels. By incorporating results into global and local roadmaps, I ensure effective campaign deployment and activation to resonate with diverse audiences. Recognized as a collaborative team player, I actively seek diverse perspectives while contributing with creative judgment and proactive ideation. Guiding the creative process and offering constructive criticism when needed, I am dedicated to delivering exceptional results. With a background in strategic planning and social media consultancy, I have successfully executed digital campaigns on a global scale, leveraging web, mobile, social media, and online advertising channels. My strength lies in identifying and seizing new business opportunities, understanding emerging challenges, and developing high-quality, accurate, and relevant digital strategies. Specialties: Digital strategy and social media strategy Content and digital marketing campaigns User experience (UX) and information architecture (IA) Search engine optimization (SEO) and SEA Business analysis Let's connect and explore ways to drive digital success together.