Iryna Pompa

Background

About Iryna Pompa

I am a dynamic and results-driven senior executive with over 11 years of experience in brand strategy, portfolio management and commercial leadership within the FMCG sector. Skilled at leading cross-functional teams, I am passionate about driving product innovation while leading global market expansion across Europe, Asia and the Americas. I have been instrumental in championing Agile (SCRUM) methodologies to deliver enhanced project efficiency. Passionate about sustainability and responsible business, with a proven track record of integrating ESG goals into brand strategies. I have a passion to mentor high-performing teams and foster a culture of creativity, growth and results-driven excellence. WHY ME? • Proven success leading large-scale global rebranding initiatives, increasing volume and profitability through strategic repositioning • Planned and delivered ESG-aligned sustainability strategies • Increased brand equity and market share through bold, data-driven strategies for brands • Led the development of a three-year innovation pipeline, capturing market share in fast-growing segments • Utilised consumer insights and advanced data analytics to guide product strategy, brand growth and market entry decisions • Thrives in multicultural, fast-paced environments, leading initiatives across Europe, Asia and the Americas with cultural fluency and bilingual proficiency in English and Ukrainian CAREER HIGHLIGHTS • Expanded market presence for a leading innovation-driven brand, driving commercial success through tailored business models, marketing activations and product portfolio expansions • Led a major global repositioning of a premium brand, converting 90% of global volume to the new brand identity, resulting in a 10% increase in volume and a 6% uplift in gross margin • Delivered a 9% reduction in product costs through central productivity initiatives, driving profitability and operational efficiency • Formulated and launched a global brand sustainability strategy to eliminate unnecessary single-use plastic and integrate 30% recyclable content into packaging, supporting Group's ESG targets • Spearheaded the development of a three-year innovation pipeline for a rapidly growing segment, significantly enhancing category competitiveness • Created and executed a 360-degree digital engagement platform, integrating product websites, customer databases and a consultant engagement programme • Delivered +2.4pp market share growth during an industry price war through strategic response and communication campaigns.