Isabel Bouroncle
Sr Brand Manager - Alka Seltzer at Bayer
Based in Mexico City, Mexico
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Seniority
Other
Department
Other
Location
Mexico City
Industry
Chemical Manufacturing
Company size
96K
Contact information
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i•••••••@bayer.com
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Background
About Isabel Bouroncle
Marketing leader with 8+ years of experience in the consumer health industry, driving brand growth through strategic consistency, data analytics, and cross-functional collaboration. I've led multi-million dollar campaigns, launched new product lines and franchises, and repositioned brands across OTC and natural remedies, consistently delivering double-digit growth and strengthening brand equity. Recognized for my ability to connect consumer insights with business objectives, I thrive at the intersection of marketing strategy, innovation, and execution. I’ve worked across LATAM markets with a dual-target approach (HCP + consumer), collaborating with medical, sales, trade, and digital teams to bring powerful, insight-led stories to life. Passionate about building brands people trust, and teams that drive impact with purpose.
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