Isabel Chan

Background

About Isabel Chan

I’m a growth-driven marketing and sales professional with 5+ years of experience in financial services, lead generation, and acquisitions marketing, with a recent expansion into tech sales. I deliver measurable impact by combining strategy, execution, and relationship-building to drive revenue, customer acquisition, and engagement.Key Highlights-Revenue Growth: Led go-to-market initiatives at Discover Financial Services and Alliant Credit Union, generating millions in deposits and thousands of new accounts-Multi-Channel Marketing: Designed campaigns across digital, email, affiliate, influencer, and direct mail channels, boosting engagement and conversion metrics by 15–20%-Experiential Marketing: Ran activations for Chicago Bulls, Michelob Ultra, and Bud Light, building rapport with thousands of consumers and converting engagement into measurable business outcomes-Tech Sales Skills: Developing SaaS sales expertise through re:WORK Training, Vendition Sales Bootcamp, Salesforce Trailhead, and HubSpot certifications, with hands-on experience in outbound prospecting, ICP development, multi-channel sequencing, CRM management, and pipeline generation-CRM Tools: Salesforce | HubSpot | Mission XP | LinkedIn Sales Navigator | Apollo.io-Agile; Project Management: SAFe 6 Product Owner/Product Manager | SAFe 5 Practitioner | Certified Scrum Product Owner (CSPO)Career Focus: Seeking growth-focused sales or marketing roles where I can strategically drive revenue, engagement, and results, delivering immediate impact across the customer journey in sales or marketing functions.