Isabel Davis

Background

About Isabel Davis

I'm a results-driven digital marketing and eCommerce leader with 15+ years of experience building brands, launching products, and leading go-to-market strategies across global markets. My career spans a range of industries—from beauty and luxury products to tech startups and early-stage ventures—where I've helped companies drive sustainable growth, reduce costs, and transform the customer experience through data-driven strategies. Currently, I lead the digital team at PATTERN Beauty, where I’ve helped triple our digital sales channels in just three years. I’m proud to be part of a brand that’s redefining hair care for the curls, coils, and tight-texture community—and honored to contribute to work that is both innovative and inclusive. My global leadership experience includes working with international retail brands ranging from $50M to $650M in revenue, opening new markets across Canada, India, Indonesia, and Brazil, supporting distributor operations in South America, and expanding sales channels like Amazon, Anthropologie.com, and brick-and-mortar retail. I’m passionate about management and team development, and I thrive in environments where innovation, curiosity, and mentorship fuel performance. I believe in creating inclusive, collaborative cultures where people are empowered to do their best work—and keep learning along the way. Industry Experience: Beauty (natural/organic, luxury, professional), CPG, skincare, fragrance, baby, retail, tech, direct sales, online marketplaces, and startups Areas of Expertise: eCommerce, CRM, digital strategy, customer acquisition, omnichannel marketing, SEO/SEM, email, influencer & affiliate marketing, social, product launches, analytics, and operational scale