Isabel Ng

Background

About Isabel Ng

A bilingual digital media specialist with 3 years' experience working with Chinese news publication Lianhe Zaobao in the development of data-informed owned media strategies to publicize editorial programmes and drive audience growth. Familiar with cross-functional collaborations, having worked alongside Product, Tech, Corporate Marketing & Comms, Consumer Marketing and Customer Experience teams. Firm grasp of visual & user-centred design, new media frameworks, social media affordances & analytics; and the digital marketing funnel. As an inquisitive media worker and a visual arts enthusiast, I enjoy both creative and analytical domains of media work such as visual communication design, user-centred design, media & cultural studies and digital analytics. Career Interests: Web & Social Media Analytics, Project Management, Integrated Marketing Communications, Strategic Communication, Communication Management, Product Operations, User Operations, Product Marketing, User Interface Design, Visual Communication Design, Arts & Cultural Development, Community Engagement Familiar with: Adobe Illustrator, Photoshop, InDesign, Premiere Pro, Marvel app, Google Analytics