Isabel Silva

Background

About Isabel Silva

Experienced Marketing Specialist with 10+ years of experience, specializing in technology-driven initiatives. Skilled in functional perspectives, project management, defining MVP requirements and UX/UI collaboration. Achievements include leading customer-centric selfcare website development and serving as a product owner for two successful app projects. With a strong understanding of both customer language and technological language, acquired through coding courses, I effectively bridge the gap between these two domains. Proficient in Google Analytics and Power BI for data-driven insights. Passionate about delivering innovative marketing solutions. Main projects- Internal/External Communication Campaigns Development of occupational safety campaigns (internal) and promotion of self-care channels (external) for toll payment and Customer Care- Customer Portal Project (2018) Development of a self-service website for toll payment and Customer Care- CRM Upgrade Project (2018) Need to upgrade the customer management platform (SAP CRM)- Virtual Gantry Project - Ascendi GO (2020) Proof of Concept on the feasibility of toll collection via Satellite and Mobile (mobile application)- 360º APP Project - Ascendi APP (2021, 2022) Mobile application for toll payment and Customer Care. Main responsibilities: Definition of MVP; Identification of Functional Requirements; Identification of Personas and Use Cases; Acceptance of Functional Specifications; Acceptance of Functional and UX/UI Design; Development of the communication plan; Monitoring of functional tests; Ongoing monitoring of statistical activity analysis.