Isabelle Lefevre

Background

About Isabelle Lefevre

As Head of Marketing France & BeNeLux at QuidelOrtho, I focus on advancing growth strategies across four diagnostic business lines, including Point-of-Care, transfusion medicine, and biochemistry / immunoassays lab automation. With over five years in this role, I lead marketing operations, manage product teams, and oversee Marcom activities to ensure alignment with business objectives. My work emphasizes scientific marketing through KOL engagement, clinical data dissemination, and initiatives like user group meetings and symposia. Building on my expertise in diagnostics, I’ve implemented customer-centric strategies that generate actionable market insights, influencing both local and global decisions. Alongside my team, I contribute to positioning QuidelOrtho as a leader in acute care and laboratory diagnostics, leveraging competitive intelligence and cross-functional collaboration to address evolving healthcare needs.