Isabelle Ruffing

Background

About Isabelle Ruffing

I’m a marketing professional with a Bachelor of Science in Business Administration, concentrated in Marketing, from Towson University (Class of 2020). Over the past five years, I’ve built a strong foundation in digital marketing, specializing in Google advertising, SEO, content strategy, and campaign management. In my previous role as both SEO Manager and Google Ads Manager at a boutique marketing agency, I led the research and successful integration of a new advertising platform into our service offerings. This initiative not only expanded the agency’s capabilities but also significantly boosted lead generation for multiple clients. Throughout my career, I’ve developed a well-rounded skill set that includes strategic planning, copywriting and editing, data-driven decision-making, time management, and team collaboration. I'm passionate about creating marketing solutions that deliver real results—and I’m always looking for new ways to grow, learn, and contribute to meaningful projects. Outside of work, I enjoy hands-on, creative hobbies like crocheting, which helps me unwind and keeps me grounded. One of the most meaningful experiences in my life has been volunteering at Johns Hopkins Children’s Center. Supporting the kids and families there has had a lasting impact on me, and I hope to volunteer there again soon.