Isadora Pollo

Background

About Isadora Pollo

I'm Dora — a brand strategist who turns consumer insight and cold data into ideas that move markets. What keeps me up (happily) at night: dismantling the obvious, chasing the next growth curve, and crafting brands that click emotionally and commercially. With 6 + years across beauty and fashion, I blend brand strategy, product innovation and full-funnel comms to keep revenue — and relevance — climbing. Highlights I’m really proud of: • La Moda - One of Brazil’s largest fashion wholesalers — led my favorite's repositioning, connecting market insights, brand positioning, and communication strategy — resulting in record growth:+$2.4M vs. LY; average sales uplift:+25% sell-in and +38% sell-out. • Grupo Boticário · Top 5 beauty player in Brazil — Led portfolio strategy review, boosting margin (+10%) and reducing prices (-23%) for Quem disse, berenice. Delivered Vult Facial relaunch, driving +100% revenue growth post-repositioning. Keywords the crawler loves (and recruiters search for): Brand Management, Marketing Strategy, Growth, Consumer Insights, Go-To-Market, Product Development, Innovation, Portfolio Optimization, Employer Branding, Beauty, Fashion, Latin America, Cross-functional Leadership, Brand Architecture, Category Management Want a sneak peek into how I think about brand strategy? I share my thoughts here: https://polloisadora.substack.com/