Ishaan Basu

Background

About Ishaan Basu

Hi, I’m Ishaan, a Business Analytics graduate passionate about solving complex problems through data. I excel at optimizing efficiency, improving decision-making effectiveness, and designing solutions with a human perspective for stakeholders. My approach combines technical expertise with an understanding of business needs, ensuring that the insights I deliver are actionable and relevant.In my internship at Synapxe, I boosted data processing efficiency by automating ETL pipelines and reduced migration errors through the creation of structured, user-friendly documentation. At StratAgile, I uncovered Gen Z consumer preferences through data aggregation and analysis, translating these findings into targeted marketing strategies that improved campaign effectiveness. While at BeLive, I refined lead scoring and targeting models based on in-depth data analysis, which enhanced client conversion rates and supported business growth.I work with Python, SQL, R, and Java, as well as tools such as Tableau, Informatica, and Google Analytics. I thrive in collaborative environments where I can combine analytics, technology, and business understanding to create solutions that deliver real-world impact. If you’re interested in data analytics, machine learning, or exploring ways technology can drive meaningful change, I’d be happy to connect.