Ishan Maniar

Background

About Ishan Maniar

Been working in SEO for over 12 years now, long enough to see search engines evolve, content strategies transform, and user behavior shift in ways no one predicted. Along the way, I’ve worked on a wide mix of projects: from scaling eCommerce platforms and optimizing B2B funnels, to improving local search visibility and adapting SEO for AI-powered search results.My experience spans across industries including B2C, B2B, and eCommerce, and markets like India, US, UK, Australia, and New Zealand. Over the years, I've had the chance to handle everything from day-to-day execution to mentoring teams and leading strategy for complex campaigns. What keeps me interested in this field is its pace and depth, one day it’s about crawl issues and structured data, the next it’s about aligning SEO with CRO, or making content work for both users and AI-driven search engines.Over time, I've built a strong foundation across: Technical SEO Local and International SEO Content Strategy & AI SEO Conversion Optimization Platforms like YouTube, Amazon, and app storesI also enjoy working closely 🤝 with cross-functional teams, not just driving results, but helping others understand the “why” behind them. At this stage, I’m focused on meaningful work where strategy and execution go hand in hand. Always learning. Always adapting.