Ishfaq Vaja

Background

About Ishfaq Vaja

I’m an Applied Behavioural Scientist based in Dubai, dedicated to turning behavioural science into real-world impact. I help UAE organisations and leaders create healthier, higher-performing workplaces through evidence-based strategies grounded in psychology and systems thinking.As an Assistant Professor at Heriot-Watt University Dubai, I bring research excellence into practice, bridging science, strategy, and impact. My expertise includes Behavioural Systems Mapping, the COM-B Model, and behavioural change techniques, which I use to design interventions that are measurable, sustainable, and human-centered.How I Help OrganisationsWorkplace Culture Transformation: Improve engagement, retention, and productivity by reshaping team dynamics and everyday habits.Leadership Development: Coach adaptive, inclusive leaders to strengthen decision-making, collaboration, and influence.Health-Driven Business Strategy: Design wellness programs that reduce absenteeism, boost wellbeing, and foster resilience.Behavioural Change Implementation: Identify barriers and optimise processes to make new behaviours stick.Why It MattersIn today’s complex and fast-moving environments, behavioural insights are essential for lasting change. By combining psychology, behavioural science, and organisational strategy, I help UAE organisations thrive, socially, culturally, and commercially.Let’s CollaborateI work with forward-thinking leaders and organisations ready to embed behavioural science into their growth. Whether your goal is to enhance culture, lead change, or design health-focused initiatives, I translate insights into actionable, strategic, and human-centered solutions.