Isis Gaber

Background

About Isis Gaber

I turn human behaviour into business decisions. For over 10 years, I’ve led hands-on consumer and market insight programmes across the UK, Europe, and North America — helping product, marketing, and growth teams make smarter, faster choices through culturally grounded, data-driven understanding.My work sits at the intersection of qualitative depth and quantitative rigour. I design and run end-to-end research — from interviews and focus groups to large-scale surveys, tracking, and segmentation — translating complex signals into clear direction on positioning, messaging, launches, and optimisation.I’ve built and led insight functions across global markets, developing scalable research frameworks and cross-market learning models that help organisations balance local nuance with global strategy. I’m particularly experienced in regulated and sensitive categories, where compliance, ethics, and cultural context matter as much as speed.I thrive in environments that value autonomy, curiosity, and collaboration — where insight is not just reported, but embedded into how decisions are made.Currently at Sermo, I partner with cross-functional teams to connect behavioural insight with growth strategy, building on eight years at GLG leading multi-market research and insight delivery.