Islam Afify

Background

About Islam Afify

A multidisciplinary Creative Director and Commercial Film Director with over 15 years of experience leading brands across Saudi Arabia, UAE, and Egypt. I specialize in developing idea-driven campaigns that merge bold storytelling with strategic brand goals—delivering fully integrated work across digital, TV, events, branding, and commercial content. Throughout my career, I've led creative campaigns and directed commercials for major entities like Saudia Airlines, GEA, Riyadh Season, Mobily, PIF, SDAIA, Thiqa, Saudi German Hospital, Crown Plaza, and more. I’ve also designed complete advertising concepts—from initial idea to final visual execution—and developed full event identities and visitor experience strategies, covering everything from gate entry, booth design, and giveaways to live coverage. With a background in Applied Arts, I bring a strong visual foundation and technical command—proficient in Photoshop, Illustrator, Premiere Pro, After Effects, Cinema 4D, and DaVinci Resolve. I constantly upskill in AI tools like Midjourney, Runway, and VEO, integrating them into creative workflows to push the limits of concept development and production quality. I'm also experienced in crafting strategies for tenders and pitches, including government bids through platforms like Etimad. Whether leading a campaign, directing a commercial, or designing an immersive experience—I focus on delivering work that moves people and elevates brands.