Itrat Batool

Background

About Itrat Batool

I'm a Senior Design Researcher at Q-Online Ltd, where I lead user research to inform the design of intuitive, impactful digital products and services. Previously, I worked as a User Experience Researcher at Wesfarmers OneDigital, focusing on user insights, interface design, and iterative testing across leading e-commerce and retail platforms. I hold a doctorate in product design and consumer behaviour, with my research published in the Journal of Business Research (A ranked journal by Australian Business of Deans Council). My work explores how visual information processing influences user perception and decision-making—bridging the gap between design theory and real-world application. I've also presented my design research at leading international conferences, including ANZMAC and the Marketing Science Conference by the American Marketing Association. I'm driven by a passion for understanding people, constantly exploring new tools and methods, and collaborating with creative teams. I bring empathy, curiosity, and critical thinking into every digital experience I help shape.