Iulia Tesfai

Background

About Iulia Tesfai

I move revenue like tectonic plates, shifting the foundation so growth stops cracking under pressure If you’re a SaaS or supply chain leader scaling fast (post-M&A, post-Series A-C, or just in the middle of GTM mess) you don’t need another admin pushing fields around. You need a partner who can bridge strategy and execution, design scalable systems, and get your team focused on revenue, not workarounds. That’s where I come in. With 15+ years in Revenue Operations, I’ve built GTM foundations for high-growth companies, from forecasting models and comp plans to M&A integrations and whitespace strategy. I thrive where vision meets build, turning boardroom goals into working systems that actually scale: GTM alignment across Sales, Marketing & CS so teams stop competing internally and start winning in-market. Forecasting you can trust. Data-backed, scenario-tested, and boardroom ready. Sales comp plans that drive performance, not confusion. Targeting & ICP clarity. TAM/SAM/SOM, segmentation, and territory design that put reps in front of the right accounts at the right time. Competitive intelligence that wins deals. Battlecards, talk tracks, and insights that give reps an edge when it matters most. Rev engine builds from scratch. Systems, process, and playbooks designed to scale from zero to predictable revenue. Sales enablement that sticks. SOPs, messaging frameworks, and coaching that reps actually use. Pipeline growth & higher win rates. I equip reps with actionable strategies they can plug into outbound the next day. Data architecture & tech stack optimization. From Salesforce to Clay, I design workflows and automations that turn “we think” into “we know” ( → ): Salesforce • HubSpot • Clari • Gong • Clay • Outreach • ZoomInfo • 6sense • Sertifi • Clozd • Looker Studio • Power BI • Definitive Healthcare (and the list goes on). I don’t just use tools, I maximize their ROI. From architecture to automation, I design processes that make your systems work for you, not the other way around. You’ve got the vision. I’ve got the build. Let’s transform the seismic chaos of growth into a steady, scalable GTM engine.