Iva Jeleva

Background

About Iva Jeleva

I’m a marketing professional with 9+ years of experience across media, advertising and business development. I help brands grow through smart digital strategy, strong client partnerships and data-driven creativity. Throughout my career from Account Manager to Business Development Manager and Client Lead - I’ve partnered with leading global and local brands to drive performance, build trust and deliver integrated campaigns that make an impact. My expertise covers developing annual marketing strategies, managing large-scale budgets and leading cross-functional teams to deliver results across multiple channels. I’m experienced in coordinating global and local activities, overseeing reporting frameworks,and using media analysis and competitive benchmarking to optimize performance. Beyond digital, I’ve also led event marketing, influencer activations and special brand projects -combining creativity with analytical thinking to turn ideas into measurable growth. I’ve worked across both B2B and B2C markets, particularly in Pharmaceuticals, FMCG, Cosmetics, Automotive, Fashion, and Retail. Some of the brands/companies I’ve collaborated with include BMW, Nestlé, Mondelez, P&G, Pfizer, Lidl, Audi, Kärcher, Intersnack, IKEA, Nivea, Pampers, Bayer, Answear, Johnson & Johnson and Unilever. I’m passionate about helping brands connect meaningfully with their audiences, translating insights into strategy and leading teams that bring great ideas to life. What drives me most is seeing creativity and strategy come together to deliver real business results.