Ivan Aquino

Background

About Ivan Aquino

With over 20 years of experience in fine wine exports and international sales, I am beginning an exciting new chapter as Asia Pacific & Eastern Europe Export Director of Raíces Ibéricas, a project born from a deep commitment to Spanish wine, its origins, and its people.For more than a decade, I held senior commercial roles at ARAEX Grands Spanish Fine Wines, most recently as Asia Pacific & Eastern Europe Sales Director, where I led market development across culturally and economically diverse regions. My work focused on building sustainable growth through long-term distributor partnerships, deep market knowledge, and a clear understanding of consumer behavior and emerging trends.Throughout my career, I have specialized in launching and positioning fine wine brands in complex and developing markets, designing localized sales strategies, managing extensive distributor networks, and leading high-level negotiations. I have also been closely involved in distributor training, marketing strategy, and wine education, always with the goal of aligning brand identity with market reality.Raíces Ibéricas represents the natural evolution of this journey: a more personal, focused, and values-driven approach to international wine markets, rooted in authenticity, collaboration, and long-term vision.I am motivated by building meaningful projects, connecting the right wines with the right markets, and creating value for wineries, partners, and consumers alike.