Ivan Croxford

Background

About Ivan Croxford

I am an experienced product and marketing executive specialising in ecommerce, and digital products and services for global markets. I am currently working for Wall Street English, the global learning company. I manage the team responsible for marketing programmes across our global franchise and corporate owned businesses in EMEA, LATAM and Asia. Previously, I was Senior Director, Global Product Marketing at Vistaprint. At Vistaprint I had responsibility for a large, fast growing product portfolio across small business and consumer markets, bridging custom print to digital products in the European and North American markets. Prior to Vistaprint, I was at BT Retail in the UK holding various senior marketing roles in channel and market development and new product development. Key focus areas were the development of new customer propositions and product offers relating to Software as a Service and digital marketing. I also developed a number of strategic partnerships and commercial opportunities with major online and technology companies such as Google and Microsoft. Other things I've done include working as a consultant specialising in wireless service development and co-founding a streaming video content services start-up. I have also worked for Eutelsat, the pan-European satellite operator, and for Reed Elsevier in technical B2B publishing. I studied for an MBA at HEC School of Management, Paris, graduating in 2003. I speak English, French and Spanish Specialties: Ecommerce, product marketing, new product development, strategy development, franchise business, digital marketing, social media, inbound marketing, Hubspot, multi-channel go-to-market strategy, search marketing, business development, partner development